Sponsoring positive coverage

There’s a pretty good article over at the Washington Post today about fishing in Bermuda.  It’s the kind of coverage that I think does Bermuda tourism well with the only downside being that the author leveraged friends for a vacation on the cheap which could discourage others from trying to come here.

These kind of pieces makes me wonder if the Department of Tourism does much to sponsor visits to the island from external media to boost our positive coverage.  I’m inclined to think it bodes well for us to have foreign writers promoting Bermuda to their readership.  If the Department of Tourism already does such, it’d be incredible helpful if they had a blog of sorts where they could keep the public up to date on where we’re covered.  It’d also do the double duty of reinforcing their valued efforts to rebuild Bermuda’s tourism industry.

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3 thoughts on “Sponsoring positive coverage

  1. Do we really want to tell tourists to kill our fish when we already overfished predators like grouper all on our own.
    If you disagree, how many Nassau Grouper have you seen lately? Pre-1950 that was the only fish of choice, now its long gone, bie.

  2. “…it’d be incredible helpful if they had a blog of sorts where they could keep the public up to date on where we’re covered”.
    I have often thought it would be useful to trawl the existing advisory travel sites and blogs. Trip Advisor comes to mind which I use. It has a section on Bermuda, has people asking questions on a daily basis and answers given by other vacationers and sometimes Bermudians (professed).
    Maybe the Dept could trawl – answer the questions – and at the same time inject a +ve note about Bermuda.
    Just a thought.

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