Another example of successful tourism campaigns utilizing user driven content via YouTube is the one New Zealand Tourism put on.
Tourism New Zealand has done a $US320,000 ($NZ450,000) deal to promote its new campaign over popular internet site YouTube.
Tourism NZ will take over the paid video space on the YouTube homepage for 24 hours, starting at 4pm on September 18.
It would use the homepage space to show its new 100% Pure New Zealand commercial.
The 24 hour contract will be followed by three months of a New Zealand branded channel.
via the Otago Daily Times
As the tourism industry braces for a tough few months, a New Zealand marketing campaign on social networking sites has chalked up its 100,000th viewing on YouTube.
The video "raves" are collected from international visitors at a mobile recording studio, edited and posted on the networking sites by Tourism New Zealand (TNZ).
The campaign was chosen by Britain’s Sunday Times newspaper as one of "10 most ingenious travel offers" the travel industry has come up with to get bookings.