Salvaging Bermuda tourism comes down to embracing who we are and reinventing
ourselves, not some silver bullet. Alsys over at Bermuda Fables makes some
excellent observations on the state of tourism and brilliant suggestions on just
how we could return to our roots. She suggests we remember what made us great
before, why people started coming here and work to bring it back and make it
One excellent suggestion Alsys makes is that we could return to a modernized
version of British conservatism. Before relying on preconceived notions of what
this means consider the absolutely excellent point she makes here. Bermuda is a
very unique place unlike no other. Our heritage is composed of a mix of British
and African cultures to which we have developed our own unique culture. Rather
than try to shun one or another part of our history could we be embracing our
heritage to benefit from it? Is our success in tourism tied to that which makes
us unique or by copying what everyone else does?
A large reason why people travel is to seek out experiences different from
their own. People used to come to Bermuda because it was for many Americans a
taste of British culture, mixed with sun, a short hop from the east coast and a
pleasant and friendly atmosphere. Can we remake that experience? Further, can
we do more to embrace our African roots and bind that experience into the mix?
What is it that makes us who we are? What experiences do we have to offer that
our core markets would want to come here for? If we focus on and fully embrace
who we are could we offer an experience that people would make people want to come to Bermuda?