Hype

Increasingly Bermuda’s newest political party seems to be quite literally attempting to create what they describe as an “Obama-like movement”.  Taking a page from Obama’s election strategy playbook they’re playing heavy on inspirational hype and light on details.  Obama’s strategy counted on capturing votes of disillusioned and disenfranchising former republican supporters and it worked.  The distinction here though, is that Bermuda is not the United States.  Inspirational hype and light on details has been the Progressive Labour Party’s modus operandi for two elections now and many have grown tired of hype over substance. 

In the last couple elections we’ve seen the PLP play heavy on hype while the United Bermuda Party played heavy on details.  Hype won and details didn’t and yet in the long term, hype didn’t produce the results many were hoping for.  The new Bermuda Party may be focusing on hype with their ‘Obama-like movement’ and it may rope in many former UBP supporters who are tired of detail not producing results would it also turn off PLP supporters rather sick of hype?  There were elements of it last election when in the final stretch the PLP rolled out a raft of promises for “Free” social services to win over those not buying it.  Why would hype still be considered a winning strategy?

Bermuda isn’t the United States.  Hype worked for Obama because if he won he’d have the power to instill the ‘change’ he was promising.  Obama was racing to head up the opposition leading Democratic Party not the Constitution Party.  Hype in this instance can buy you support because you’ll have a chance to prove yourself on election.  Hype for the Constitution Party is largely irrelevant because there is less of a case you’d get the chance to back it up with results.  The new Bermuda Party is similar to the Constitution Party, they’re still rather irrelevant and unproven.

It is largely telling to watch the progress of the new Bermuda Party’s movement.  They have yet to rope in much of any of one of Bermuda’s most vocal political segments, the online blog and forum community.  Indeed, if one were to look across the internet following their recent party conference you would note that none of the prominent blogs had written anything of what happened and the only mention they received on the Bermuda is Another World forum site was who won their election and more talk about their lack of substance.   Talk and buzz otherwise has been thin and rather non existent.

The largest issue with the new Bermuda Party’s hype strategy is that they’ve still yet to clearly define themselves as much more than the UBP’s sidecar.  “Obama-like movement” notwithstanding, hype doesn’t do a whole lot to rope in disillusioned PLP supports and independents quite frankly sick of it.  Refashioning a strategy that worked in the US to apply here in Bermuda disregards the fact that we aren’t the US and represents a misunderstanding of who we truly are.  Bermuda most needs a Bermuda movement, one focused in inspiration as well as details.  One that ventures off the path of petty bickering and truly begins to involve the people as a driving force behind Bermuda politics rather than as just a tick in a box.   One that represents a significant divergence from our present political structure.  One that fights for the kind of change Bermudians are truly desperate for, the kind of change of substance that will fix our broken system and start truly dealing with our root societal problems.  Hype isn’t it.

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Alex
Guest

Come on, you’re better than this. There are platform documents out there – incomplete IMHO. A few months ago six guys sat around a table and decided to do something – and they did. In a few months they went from a handful of ex-UBP MPs to a room with hundreds of people there to listen, hear, and support the new leadership of the BDA – which has largely come from people who have never before set foot in politics. If you had bothered to show up last night – or to a previous UBP AGM then the difference is… Read more »

J Starling
Guest

Alex, where are the BDA’s platform documents? All I’ve seen is their ‘core values’ and ‘leadership principle’s’, both of which amount to a big ball of fluffy nothingness. They do have some links under their news section on various things like ‘education’ and whatnot, but these consist of whatever ramblings various members have been quoted as saying in the RG/Sun. Hardly anything amounting to platform documents/policy. What I see is a bunch of people tired with the UBP’s stagnation (and understandably at that) and caught up with a very superficial and vulgar idea of politics. They may develop into something… Read more »

Alex
Guest

There were hundreds of people at their conference last night – virtually none of them familiar faces and the crowd was surprisingly older than I expected and also very racially integrated, probably 50/50 with the core of the BDA’s leadership being firmly and truly black Bermudian. No room for allegations that there’s a boogeyman behind the scenes. I’ve read some of the early platform documents that were handed out at the meeting on crime they had the other week. It wasn’t immune from critique but was a refreshing change from the government’s “ban hoodies” solution. You don’t build a house… Read more »

Rummy
Guest
Rummy

Oh the irony Mr. Starling. Your last sentence sums it up. Apparently they have attracted your interests, unless someone else is using your name. You just commented on it. But you can’t be physical because your not in Bermudan. People did attend. I mean…come on. You want Mr. Cannonier to stand up and say he and his party are going to half the depbt in 3 months once elected. Crime will be non-existant and we will have a reduction in strength of the Police and India will introduce ‘elephant rides’ in Bermudan becuase there are no more ‘mice’ to stumble… Read more »

Sean Soars
Guest

Dennis, So quick to denounce. First off in terms of substance, well it’s Sunday, not much in terms on news coming out except small tidbits from the Bda Sun. Second, in light of the task of last nights event, I think that a well earned Sunday break is in order for everyone who was involved. Tomorrow you will see all the juicy details of what happened in the papers. Like Alex, I was there, and I was stunned at the turn out. It was more than we had hoped for and it was encouraging. As far as the rest goes,… Read more »

Rummy
Guest
Rummy

“Personal connection”………
Ain’t that the truth. As for the “online” comment, your correct.
Tin cans and string are back in the forefront. The connection is great and no interferance.
Man I gott write that one down………………
Gotta run……………My pork roast is getting ready for a little turnover………….
A great day too all.

Sean Soars
Guest

Jonathan, We realise that we of course have our work cut out for us and that it is of course an up hill battle. What we are seeing is that we are attracting many new faces who are willing to roll up their sleeves, dig in and get the job done. Can this be said about the other parties? Last night I met many new people who the party did speak to, who brought into our ideals and are willing to get involved or at least back something new. They brought into our philosophy of how Government should be run… Read more »

J Starling
Guest

Sean, I welcome the development of your party and the potential it has to rewrite our political landscape. Even if it brings a handful of new voices into the discourse then that is something to be welcomed. I don’t think Denis, or I, are in any way attempting to marginalise such voices. From what I see our criticism is very much a constructive one, pointing out the challenges that the BDA face, many of which are in my opinion self-inflicted and easily corrected. I do continue to question the assertions from BDA’ers such as yourself about the BDA having ‘brought… Read more »

Sean Soares
Guest

Jonahan, I’m sorry I disagree, the underlying tone of the entire blog post titled “Hype” does nothing but merrit a giant online teeth sucking moment from Dennis as he attempts to marganalise what happened last night. Christ, Dennis can’t even bare to use the name and has instead decided to engage in childish online behaviour of utilising nicknames to label and discredit the organisation. I don’t believe that he’s even once used the correct name of the party, except to criticise the way the name of the party was being used. I believe that unless it’s a party that Dennis… Read more »

Sal
Guest

you sound like Moonies
as for comparing the useful idiots party to Yobama, the worst president since Nixon, that’s an even more nauseating prediction than more of the PLP

Rummy
Guest
Rummy

Well said from a personal point Sean.
You had a blog/forum that you gave up because of frustration.
Will you do the same when things fall short of what your party has not said yet?
Remember, ole Rummy is your cousin. So slap me hard but remember the follow through.
Shoot the message all you will but freedom of speech is what you guys proclaim.
A great evening too all.

Sean Soares
Guest

Hi Rummy, Don’t worry I know where my blood is. 🙂 Actually it wasn’t due to frusteration, it was due to time constraints and a bit of appreciation of an outside perspective. One of the issues with being online is that you can get so wrapped up in being online that you tend to think that your opinion, or the opinion of a select few others is the only valid one. I don’t find this healthy. I may go back to blogging, I may not, I’m still undecided. Regarding my efforts in the BDA, well as I said above, I… Read more »

Denis Pitcher
Guest

It is worthwhile to put emotions aside and take a sheer look at the feedback I and others are offering. What we say is likely a reflection of what a good number of people are thinking. If you read between the lines what we’re saying is that the detail is lacking. If detail comes out, great, it means either you were already working on it or you took light of our feedback and adapted. That’s what we want. Stop, take a clear look at what we’re saying. As individuals who actively invest in educating ourselves on various party stances and… Read more »

Rummy
Guest
Rummy

Oh you and your damn stats. 99.4%..get real. I found it to be 93.79%.
I do get your point Dennis. I also get Seans. I hope he sticks too his guns and like many others, I wish them well with positive thinking and not those of divide which we have all heard of of late.
Gotta run…damn snow cummin again…….
Ahh for the smell of seaweed and a charcol grill on the sandy beaches of South Shore or even the scales on the rocks at Bosses Cove and the water lapping around…….

Sean Soares
Guest

Dennis, I have, we have all been looking at the feedback that people have been giving us. That doesn’t mean we can vomit out a party platform instantaneously. Things take time and sometimes you have to move when the timing is right, not just right for you. I get what you are and have been saying, but my comments above weren’t due to legitimate criticism or wishes, it was due to your posts being nit picky and petty to the point of ridiculous. I don’t think you’re wrong by not activly coming out and educating yourself. I think you’re wrong… Read more »

Denis Pitcher
Guest

“you didn’t even have all of the information at your disposal” What information? You yourself suggest that if I’d waited a day or two information would come out. That’s the endless story. Just give us more time and we’ll come out with it. Certainly, but in the meantime I’ll call it like I see it. I’ve looked at what is available on your website. I’ve read your twitter. I’ve read what you’ve commented in the paper. What else is there? Please enlighten me what other information is readily available in which I don’t need to make a public appearance to… Read more »

Sean Soares
Guest

Dennis, My reference to you not waiting for the information to come out was in regards to the “Hype” post about the Party Conference, not about specifics with the BDA and what’s been worked on since last November. I felt you were being unfair at your commentary as you were making a comment on something you did not attend, and had no information on save for about 2 lines on BIAW and with that you managed to post an entire blog story, going at great lengths to slight the BDA. Of course people are going to be skeptical, look at… Read more »

Rummy
Guest
Rummy

Now thats what I like to read. Dialogue between people that have so much to offer.
A great day too all.

Denis
Guest

First off, you’re labelled as a former UBPer. Why do you think that is? Because you got involved and subsequently that label does taint your political image. I’m not actively involved with any party because I don’t want to taint my political image. If I were to join BDA or any other party I do so without easily being labeled as a supporter or campaigner of any party. I believe many people would agree that if I chose to join BDA it would be better for BDA that I join as an independent with no ties than had I joined… Read more »

Sean Soares
Guest

By the way, if you want to fuss over naming perhaps you can try getting the spelling of my name right.
Sure thing mate, but you first, it’s called The Bda, The Alliance or The Bermuda Democratice Alliance. Until you get that one right, I reserver the right to misspell your name as well. 🙂

Sean Soares
Guest

First off, you’re labelled as a former UBPer. Why do you think that is? Because you got involved and subsequently that label does taint your political image. Your opinion. The same can actually be said about you and the ABC. Is it relevant? Only to people that want to hold people to their past and refuse to recognise that sometimes people move on or can indeed change their way of thinking. I’ve already spoken to why I left the UBP and how I consider political parties. Are you saying that if and when you decide to go with a new… Read more »

Rummy
Guest
Rummy

Oh dear Lord…I spoke too soon. Now I need a rum…..
Doesn’t matter how you spell a name or a party.
Damit……Were ALL Bda. And it’s about bloody thyme we took stock.
Shit..Um gunna have a dubble……………..

Denis
Guest

“The same can actually be said about you and the ABC.” You think I don’t know this? I was invited to speak at forum alongside Julian Hall and Stuart Hayward and rose to speak at the other and I found myself being associated with ABC itself. I never joined ABC, I simply wanted to see change and showed up to what were supposed to be non-partisan events. Do I think it is relevant, yes I do. It ties into perceptions and image which shapes the frame people construct of you. Hell, you’re even associating me with ABC. You can be… Read more »

J Starling
Guest

Geez, my eyes began to glaze over there, lol. Sean, I still don’t know even the basics of what the BDA is all about, what makes them different from the UBP. All I see is that it was started by some UBP MPs and Party Officials who had a problem with the UBP status quo but never really articulated what they had a problem with and their vision of what an Opposition Party could and should do in their circumstances. At most, based on some conversations I had just after the 2007 election with some UBPers who are now part… Read more »

Rummy
Guest
Rummy

Are you basing your opinion on local events or those of failing Marxist. Your quick to jump in when the fire starts. Guess thats why your not a fireman.
Johnny…your a star………………..
Now go back and have a few pints and march on Glasgow…..Heil Stalin….

Sean Soares
Guest

Jonathan, The UBP wasn’t getting the job done (My words), and I can say that there was a general disgust with the way both parties were carring on. The fight is, ways and probably will be between the PLP and the UBP locking horns and petty point scoring. This doesn’t move Bermuda ahead, all it does is waste resource and precious time. Meanwhile the Island is in a downward spiral. If you want personal reasons, I would suggest you contact the MP’s as they are quite open about their reasons. At most, based on some conversations I had just after… Read more »

Rummy
Guest
Rummy

Who the hell made you spokesman for the BDA Sean. Where’s the ‘Cannon’ ? As for Jonathan, don’t worry about the Brother. He’s doing a clandestine thing in Scotland. No more more Scutch, Geenise and Black Pudding and well yah know. Only thing left will be ‘Trype’ and you know most of us can’t stomach that. And please stop talking about “concrete”. Dr. Brown said there was too much of it and I believe him. He should know he’s laid many a foundation. Gotta run……just got the contract for the Golf Course in St. George. Gonna give a ‘subcontract’ too… Read more »

Sean Soares
Guest

Denis, Sorry I missed your post. I’m no more interested in ths back and forwards either, however as you have points to make, so do I. In between the two views hopefully we can meet. You think I don’t know this? I was invited to speak at forum alongside Julian Hall and Stuart Hayward and rose to speak at the other and I found myself being associated with ABC itself. I never joined ABC, I simply wanted to see change and showed up to what were supposed to be non-partisan events. Do I think it is relevant, yes I do.… Read more »

J Starling
Guest

“You wrote about NOTHING, labeled it Hype and launched it, and THAT’s what I took issue to.”
LOL, I think that was the point Denis was trying to make. The BDA provided nothing, labeled it variously ‘change’ and ‘a better way’ and launched with it, and that’s what he (and others) have taken issue with. All he’s done is point out that all this amounts to ‘hype’ just as the child pointed out the Emperor’s nudity.

Rummy
Guest
Rummy

Crymson, Obama ran for President not for a political party. This is a new party in formation and seems to be doing quite well to date.
Now go back too the pub, have a rum and plan your next Marxist move.
Talk about spin. How much dee BIU paying you to stay there…….bawahahaa……..
Gotta run…Stalingrad is on fire………

Denis
Guest

At some point in your life you have supported one party or the other, either by activity or just simple voting. Should that really taint people for the rest of their lives? Should it no. Does it, yes. BDA may move away from it but that doesn’t mean the vast majority of the public will. I work on the basis of perceptions. If you care to be idealistic I welcome it, though don’t be surprised if it doesn’t change how you’re perceived and certainly don’t be surprised if I don’t share your idealism, as noble as it may be. You… Read more »

Rummy
Guest
Rummy

Everything is “Lol” too you Crymson.
Fuuny, hope that works out with the Marxist in Scotland.

Sean Soares
Guest

J Starling LOL, I think that was the point Denis was trying to make. The BDA provided nothing, labeled it variously ‘change’ and ‘a better way’ and launched with it, and that’s what he (and others) have taken issue with. At the risk of playing tit for tat, um don’t you support a party who in 2003 came out with their platform the day before the election and then in 2007 it was only about 2 weeks (I could be wrong for 2007, but this is what I recall). I’m curious that you were actually canvassing for them under these… Read more »

J Starling
Guest

Hey Sean, FWIW during the 2003 election I was not a member of the PLP, nor was I canvassing for them. I had grown disillussioned with what I saw as Ms. Smith’s squandering of the 1998 opportunity. Additionally, I had forewarning about the planned palace coup against her, and as much as I disliked how Ms. Smith had failed to capitalise on the 1998 election and subsequent champagne leadership, I thought the palace coup idea was a bad idea and would set a bad precedent for the future. I also, at that time, heavily criticised the PLP for how they… Read more »

Sean Soares
Guest

J Starling But you were canvassing for 2007 elections correct? It wasn’t a deflection it was a question back to you about how you are making this argument for one party (The BDA) while doing exactly what you are talking about for another (or at least was). I make no excuses, or deflection, however merily an observation. As for the BDA, we are actively working on our platform and they are going to be released when they are done, not just before an election and not at any other time where it’s politically expediant, just when they are done. We… Read more »

J Starling
Guest

Yes, I was canvassing during the 2007 election. The platform was released almost simultenously to that of the UBPs. Sean, forgive the caps but I DON’T KNOW WHAT YOUR PARTY STANDS FOR – ALL I KNOW IS IT HAS A PREDILECTION FOR RHETORIC. I know what the UBP stands for. I know what the PLP stands for. The least you guys could have done is come out with a basic platform/policies and constitution to differentiate yourselves from the other two parties and state clearly that they are only working/draft ones and that you are inviting input and the like for… Read more »

Sean Soares
Guest

Jonathan, As I’ve explained numerous times, circular argument here, we are working on the platforms and other policies on what we are for. This will not be released until it’s done so you are going to have to wait. You want something with meat on it, we will deliver that. IT’S COMING! (Caps are fun sometimes, innit?) Until then well not much more you and I can do until that happens. You don’t want to participate and I can’t comment until things are ready. The BDA started as a shell for people to fill and guide. Not as a small… Read more »

Rummy
Guest
Rummy

Well said there Comrade Soares. I remember similar comments in the 60’s-70’s from members of the BBC wo chose to revamp Bermuda by “Any Means Neccesary”.
Enough. My fence needs a painting but I can only see one side. Does it matter?