The newBP sure enjoys third person phrasing. For example, when discussing the Premier’s recent travel figures Alliance founding member and former UBP chairman Michael Fahy said:
"The Alliance is disappointed and indeed stunned at the figures released by the Government in respect of travel costs.”
Conversely when discussing recent tourism statistics current Alliance Member of Parliament Shawn Crockwell suggested:
"The Alliance supports and encourages all visitors who comes to the Island, but there must be a focused and strategic effort at encouraging more traditional air passengers to our shores,"
The issue with these two examples is that phrasing their party in this manner can create a poor perception counter to what they’re likely hoping to achieve. “Alliance” has different connotations than “Party” and the way it’s phrased makes it seem like it is a cold oppressive and imposing organization far removed from the common man – exactly the perception the newBP is attempting to step away from.
Referring to themselves in the third person creates an ‘us vs. them’ perception that likely could drive away potential supporters and make their climb to relevance all the more difficult. Rather than doing so the newBP may be better served rephrasing such statements to be more inclusive and welcoming. Contrast the above statements to these simple modifications;
“Members of the Alliance are disappointed and indeed stunned at the figures released by the Government in respect of travel costs.”
“Followers of the Alliance support and encourage all visitors who come to the Island, but believe there must be a focused and strategic effort at encouraging more traditional air passengers to our shores,"
Suddenly you’ve taken very exclusive and imposing phrasing and made it sound inclusive and more welcoming. Not only that, you boost the perception that the newBP has members and followers, increasing their perceived relevance. Further it subversively suggests that Bermuda's newest party is about more than just the front men and that all followers or supporters of the party agree on the core value supporting tourism. If these are the gains, why would you choose the cold and archaic sounding "The Alliance"?