The swing vote matters

Here’s my chart of poll results going back over the last few years.

Notice something?  The big change in the election was that the swing vote wholly supported the PLP.

This is key to understand.  The OBA, if they want to maintain any sort of relevance, need to target the swing vote, not hardcore PLP supporters.

Who are the swing vote?  What does the swing vote want?  How do they target those desires and deliver?  Those are the key questions the OBA needs to answer with any strategy.

 

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